User Interface Design: AB Testing

Thanks for your interest in helping us out with some simple AB testing. Here we are comparing two completely different visual approaches to how our app might look in the coming months. There are links below to each app version and a 2 minute questionnaire at the end of this post that we would love for you to fill out. If you’re still interested, please read on…

Take a moment to have a look through the apps and see what buttons respond to your fingers. Once you’re satisfied you’ve found your way around you can begin. There are 3 simple tasks to perform in each app. Task 2 applies to V6.1 only and Task 3 applies to V7.0 only.


  1.  Take a selfie and post a selfie update in your beard diary
  2.  (V6.1 only) Find the article on taming your wiry beard
  3.  (V7.0 only) Find the tutorial to style your beard
  4.  Do a product search on beard oil (V6.1) / razors (V7.0)

Version 6.1


Version 7.0

4 Question Survey:



We’ve begun building our first prototypes for testing! It’s very exciting. Hoping to test users this week for feedback on app name, navigation mechanics and general ‘feel’ of the app. That last one is gonna be tricky to quantify.

We’ve just put together our first prototype on Invision and we’re currently working on version 2 as we want to do some AB testing right away. All feedback and comments welcome on this blog too. Join in everyone.


Prototype 1 can be found here: